Marketing is all about understanding how people interact with your product, and one of the most important ways to do that is through tracking campaign performance. One strategy that's gaining popularity is the use of different landing page URLs for each acquisition channel. By doing this, marketers can get a more accurate picture of how their campaigns are doing, and make adjustments as needed.

Traditionally, marketers have relied on browser tracking cookies to track user behavior. But as more people use ad-blockers and become more privacy-conscious, cookies have become less reliable. Using different landing page URLs for each acquisition channel is a way to get around this problem.

To create these URLs, marketers often use "URL parameters." These are added to the end of a URL, and can be used to track information like the acquisition channel and the source of the traffic. For example, a URL for a paid search campaign might look like this: www.example.com/?channel=paid-search&source=google.

Using URL parameters allows marketers to track acquisition metrics for each channel separately. This way, they can see which channels are working well and which aren't, and make adjustments as needed. Additionally, using different landing page URLs can also be useful for A/B testing. By creating multiple versions of a landing page, marketers can test which version is most effective and make adjustments accordingly.

Using different landing page URLs for each acquisition channel is a smart strategy for marketers. It allows them to track performance more accurately, and make more informed decisions about their campaigns. By using URL parameters and A/B testing, marketers can gain valuable insights into the performance of their acquisition channels and make data-driven decisions about their marketing efforts.